FiveStar Loyalty · Free planning tool

Plan the cost of your loyalty rewards.

Explore the cost of rewards and the contribution from genuinely additional purchases. Use your own assumptions to plan a programme that fits your business.

This calculator is a scenario tool. It does not establish that loyalty caused a sale or promise a return. Every repeat visit should not be counted as an additional purchase.

All amounts are NZD, for one month. Use the same GST basis throughout. Starting values are editable illustrations, not a quote or forecast.

Enter your actual monthly platform charge. The starting amount is an editable illustration.

Include devices, messaging and staff administration. Exclude rewards and one-off costs entered separately.

Include setup or a lifetime payment in the month paid. Use zero in months without these costs.

Include rewards for all customers. Use the actual cost to your business, not automatically the voucher face value.

Sale income minus ordinary variable costs, BEFORE programme rewards. Do not subtract the rewards twice.

Use an assumption you can investigate. Not every repeat purchase was caused by your loyalty programme.

Your monthly scenario

Additional contribution
$200.00
Total programme costs
$149.00
Scenario balance
$51.00
Additional purchases to cover these costs
19

This holds your reward budget fixed. If rewards grow with purchases, update that cost and calculate again. A positive balance is not total business profit.

How the calculation works

Additional purchases × contribution per purchase − subscription − other costs − one-off costs − reward costs = scenario balance.

Contribution is sale income after ordinary variable costs, before programme rewards. Enter the total cost of fulfilling rewards once, including rewards used by existing customers. For a discount, consider the income you give up; for a free item, use its cost to your business.

The purchase threshold divides total entered costs by contribution per purchase, rounded up. It keeps the entered reward budget fixed. Zero contribution cannot cover positive costs. Costs you have not entered and the rest of your business are outside this calculation.

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